Ranbir Kapoor’s Sister Riddhima Kapoor and the daughter of the well known actors Neetu and Rishi Kapoor has launched her label for women’s clothing called ‘ARA’. Riddhima Kapoor is married to a Dehli based business man. Riddhima said that the clothes she designs for women will make them look hot and sensual and at the same time it won’t be vulgar.

Her collections are displayed in “In Focus” a celebrity theme at the F-Bar and Lounge.

ARA, the six-month old brand is a Persian word which means ornament.

Riddhima started the label with her friend Devyani just as a leisure pursuit and there was no official launch. But they had a set clientele and were very happy catering to them till they recognized that the popularity of their range was going places.